Amazon Fresh Direct Trade Rwanda Whole Bean Coffee, Light Roast, 12 Ounce

Tastes Like Coffee, but Better—Like a Donut Went to a Spa
Okay, so you’re probably wondering, “How in the world does a coffee taste like donuts?” Well, friends, it’s magic. AmazonFresh Donut Cafe Whole Bean Coffee is like if your favorite donut and your morning coffee had a secret love affair. And then, to celebrate their union, they decided to brew you a cup of liquid happiness.The Pros:Donut Flavor, Minus the Calories – I’m not saying this coffee is exactly like eating a donut (because if it were, I’d have gained 12 pounds by now). But it’s got this subtle sweetness and warmth that makes you feel like you’re sipping a cup of fresh brewed morning pastry. It’s like a coffee and a donut walked into a bar, had a couple of drinks, and became soulmates.Medium Roast That Doesn’t Yell at You – Some coffees are like that guy at the gym who grunts way too loud and slams the weights around. This one? It’s calm, collected, and balanced—just a solid cup of coffee without the intimidating “HEY, I’M COFFEE!” vibe. It’s smooth, it’s rich, and it lets you enjoy the morning without feeling like you’re battling the caffeine dragon.Whole Bean, Because You’re Fancy – I mean, who doesn’t feel like a sophisticated coffee connoisseur when they grind their own beans? The aroma that fills your kitchen when you grind these beans is almost too good—you’ll be tempted to just inhale the entire batch and skip brewing altogether. But trust me, brewing it is a much better decision.The Ultimate Morning Companion – If coffee is the first thing you drink in the morning, this one is the friendly hug you didn’t know you needed. It’s like sitting down at your kitchen table with a warm, imaginary donut and your favorite mug. It’s comforting without being overwhelming, like a good friend who knows when to offer advice and when to just let you be.The Cons:It Might Get You Addicted – I bought this thinking it would just be a nice “change of pace” coffee, but now I find myself reaching for it every morning. It’s the coffee equivalent of a guilty pleasure TV show—you say you’re only going to watch one episode, and next thing you know, you’ve finished an entire season. It’s dangerous.Don’t Expect a Donut on the Side – As much as I wish this coffee came with a free donut, AmazonFresh has not yet figured out how to invent the “donut-in-your-coffee” concept. It’s just a coffee that tastes like a donut, not an actual donut. (But hey, maybe they’ll get there next time.)Conclusion:This coffee is delightful. It’s smooth, flavorful, and surprisingly decadent for a medium roast. It’s like the best of both worlds: you get the pick-me-up of coffee and the sweet, comforting vibes of your favorite bakery treat. I highly recommend it for anyone who wants to drink their donut (without the sugar crash) or just needs a little extra warmth in their life.TL;DR: If coffee had a flavor that was like a warm, cozy hug with a sprinkle of sweet happiness, this would be it. I’m hooked. Get yourself some, but be prepared to make it your new favorite.

Reasonable quality for the money
Full disclosure here, I roast coffee regularly but I don’t always have the time to roast enough to get me through a week of both drip and espresso. Other times, it’s too cold for me to roast coffee well (it’s a messy process that needs to take place outdoors, and I use a Fresh Roast SR800 that is kind of a glorified hair dryer and thus is heavily affected by air temperature).As a result…my opinions are probably a little bit different than others given that this is an inexpensive coffee that isn’t nearly as fresh as a fresh roast. But given that, I frequently try inexpensive coffees to see if there is something that can be acquired reasonably fresh, quickly, and reasonably inexpensively. While there are specialty roasters that have coffee at competitive price points, they usually take longer to arrive and sometimes I just need a quick fix. Plus I think it’s fun to try different coffees to avoid alienating myself from the majority of the coffee drinking world. That said, I am trying to review this based upon similar coffees at similar price points.The price is very reasonable for what you get, and it’s roasted pretty well. This is definitely more to the medium side of a light roast, but it’s pretty clean and no flavors are off-putting but not a ton of flavors are standing out from the crowd. Relatively earthy in profile, this is a pretty simple coffee and not overly citric or fruity and would probably be a crowd pleaser among those that prefer lighter roasts. The beans aren’t oily at all, and would run well through a super-automatic espresso machine if that’s your brew preference. I decided to try this batch brewed in my Technivorm Moccamaster. Beans were ground using a Fellow Ode (Gen 1) at grind setting 3.0 (with burrs calibrated one step above touching). A ratio of 80g of beans to 1.25L of water was used with Technivorm Moccamaster #4 filters. At current pricing, this means that it’s little over $1/Liter of brewed coffee, which represents reasonable value for money for a clean, relatively light roasted Aribica.Finally, for coffee ordered on May 25th and delivered May 26th, I received a coffee with a best by date of 25 Feb 2025. The code 3NE02264 on the packaging appears to indicate a roast date of February 26th, 2024 (02/26/4), which would align with the typical approach of placing a best by date 1 year out from roasting. This results is a pretty old coffee in artisinal terms (where many prefer coffee roasted within the past month), but compared to many coffees available at a local grocer, not unreasonably old.In summation, not something that would replace my everyday coffees or home roasts, but something that I would definitely consider purchasing again in a pinch.