Fresh Roasted Coffee, Fair Trade Organic Ethiopian Sidamo, 2 lb (32 oz), Light Roast, Kosher, Whole Bean

Fresh, Smooth, Full Bodied Coffee Beans With Chocolate Overtones at Great Price
McNulty’s in the Village introduced me to this bean this summer. I was surprised how good it was. When I visited Bali many years ago, no coffee was grown there at that time to inform me. And frankly, I was suspicious of the bit too cute marketing in the name. Was it done to compensate for a mediocre product? My suspicions were entirely unfounded. We love this coffee! It is one of those beans that is satisfying just to smell as an open bag of beans. But unlike other beans we enjoy this way, we let this one linger longer, often a lot longer. It can be embarrassing to find oneself doing this to excess. You have been warned.Do not be impressed when any company labels this bean as special because it is “Organic”. By Indonesian law, all Bali Blue Moon is organic. It is quite distinct in flavor from neighboring islands’ Java and Sumatra coffee, although they too rank highly to me. Thankfully, this was also delivered very fresh and full of flavor.Unlike my disappointment with another coffee retailed by this same company, the Bali Blue Moon roast was done exactly as disclosed, a medium roast. I like a wide variety of coffees but really do insist that I receive the roast that is advertised. Roasting is not an arbitrary process. Each bean will have a roast that is best in order to deliver the things you love about that particular coffee. As customers, it is a matter of trust that we get what we expect and that is based upon what is described. In theory, any coffee’s roast should be easily disclosed by looking at the prominently displayed roast meter. It provides dual indicators: color patches from light to dark and an obvious meter indicator’s selection. In case you missed these, the coffee beans are also photographed. Three indicators in total, graphic illustration, the moving hand of a meter, and photograph make it easy to understand what the roast looks like before you buy. At least that is how it is supposed to work. Read my review of their Panama Boquete to see what can happen when the company fails to follow its own roast color ratings. Thankfully, this was not the case with its Bali Blue Moon beans. It matters. For example, there is a faint, underlying, almost spicy flavor to Balinese coffee that would be lost if it was under or over roasted. Should another company decide to significantly under or over roast these beans, that is fine too because you could easily avoid buying it as long as those three indicators accurately informed you what was inside the bag. If you are going to sell coffee online you better not fool your customers by mislabeling the roast. There are no such surprises when you walk into physical stores and can see the actual beans.I do not have any criticisms of this Bali Blue Moon coffee. You will know already if you tend to only drink the darkest roasts. If that is true, I would not recommend that you buy 5 pounds of a medium roast — even of this exceptional quality — coffee. Find a place to sample it first just to try it out before buying such a large amount.If you enjoy what my wife and I love about this coffee, note that the price here for this large bag is very attractive at $40. It is offered here at half the price we have spent elsewhere for this bean. Highly recommended.

Great coffee, smooth.
Smooth and no sharp taste at all.I fine grind it and use it to make a full cup of morning coffee in my Espresso machine.

Great flavor
I love the unique flavor of Ethiopian coffee and this product has it and for a great price

My Favorite Coffee Flavor, Ever!
I grind these beans and have to pause to not just eat them raw. They are all packed with a combustion of comfort and flavor that makes me anxious to get the next cup brewing before I start my day. Love them and order them on a continuous basis

J’adore l’odeur et le goût de ce café

Offer subscription option please. These beans need to keep rolling in until I die. Unfortunately, the shipping costs to Canada are more than the product itself so I am discouraged from buying again and will be trying other Malabar roasts.